Thursday, November 15, 2012

Losing weight and drinking sodas aren't really the combination you want when in a diet. It's like two opposite sides of a magnet, it can't be together. But somehow soda companies found a way to make it work. PepsiCo introduced their newest product which was launched in Japan, Pepsi Special, which is said to claim that consumers can lose weight when they drink it.

It seems that the approval of the Soda Ban didn’t stop major soda manufacturers like PepsiCo and Coca-Cola from producing another sugary drink. PepsiCo’s newest product, Pepsi Special, contains a water-soluble fiber called Dextrin which is said to be linked to lose your appetite.

Reports says that a Japanese research last 2006 indicated that rats that are fed with Dextrin and fat at the same time absorbed less fat than rats that weren’t fed with Dextrin. The main marketing selling point of this product is that it reduces the absorption of fats. KDKA-TV reported that it keep the body from absorbing fat and actually lower cholesterol levels.

Although Boston University and spokesperson for the Academy of Nutrition and Dietetics, Joan Salge Blake said, "There’s no study that shows that putting dextrin in a beverage is going to cause weight loss. After all, soda has a fair amount of calories."

Suntory International Food Co., Ltd. of Japan launched the product nationwide yesterday, November 13, 2012 which according to their Press Release is the "special Pepsi" cola drinks of food for specified health use "reduce the absorption of fat." This is the next cola beverage after their other products that contribute to weight loss: Pepsi Nex or Diet Pepsi.

Some of the U.S. consumers are really interested in the drink and some are worried. The idea of consuming anything you want without the guilt will definitely make this product great although some consumers are still in doubt with the product. There is already news about it covered by KDKA-TV:

Elaine Luther, Business Professor of Point Park University and was a former employee of PepsiCo told CBS Pittsburg: "If you read some of the product claims, there’s one thing I saw that says you’ll be able to eat a piece of chocolate cake and it won’t be absorbed." She added, “If you’re not absorbing it, it has to go somewhere.”

There is still no word from the FDA about this product. But reports say that they might not be so quick to approve.

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